Incase you can't tell, I've abandoned the lyrical titles for now. They will return at some point.
The credit crunch is affecting everything, apparently (yes, I'm jumping on the blogging bandwagon). My main source of evidence? The lowering quality of the "Glass and a half full of joy" adverts from Cadbury. What started off as a fantastic whimsical viral campaign has become.... Cheap, lame and to be honest, downright scary.
The first advert, featuring a gorilla beating out Phil Collin's In The Air Tonight was amazing. Awe inspiring. Completely unrelated to chocolate, but it left you smiling, laughing, and embedded in your mind that, yes, Cadbury's does bring you joy. And kickass adverts.
The second advert, airport trucks racing to Queen's Don't Stop Me Now, was equally bizarre and chocolate-lacking, but again was great. Originally when it aired on Channel 4, I thought it was something for a new motoring programme. The great thing about it? The little truck wins! Again it firmly implanted the idea that Cadbury's was great and fun and by some crazy psychological effect, you wanted chocolate. And more fun adverts.
But, the newest advert (released as the credit crunching monster appeared over the horizon, clouding the skies and sending tabloid newspapers spinning into rages over Banks, Gordon Brown, and how a small child's dissapearance was directly correllated to global economics - Same headlines as usual then) is bizarre in a newer way. The lack of chocolate remains, the cool soundtrack remains, the clever idea remains. Sadly, the idea is implemented in a disturbing, confusing way, and this advert isn't going to cement the idea of Cadbury's and fun into your mind. Instead, it'll cement the idea that Cadbury's leaves you hiding behind the sofa crying like a baby, like you dad when the Daleks first appeared on the TV in 1963 (If your grandparents owned a TV - if not, then we shall change the analogy to crying like a baby due to the lack of TV)
Take a look and see for yourself.
And there you have it, the credit crunch is destroying everything. Including crazy chocolate commercials. Ah, you see what I did there.
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2 comments:
You know, I thought it was just me who found this advert TERRIFYING. If I had balls, they'd shrink up inside of me at the sight of the FREAKY CHILD.
But then, you and I are tarred with the same brush.
Watch the eyebrows advert with the sound turned off. That's some scary shit.
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